A simple blog can be used to send a powerful message, convey interesting ideas, build a following, or just express what’s on your mind in a fun and playful way.

However, no matter what the goal of your blog might be, the style of font you use to display your titles and content can carry a lot of weight as well. Choosing the right fonts for your blog is an important task that should definitely not be left to chance if you hope to send the right message to your audience.

1. Establishing Your Portfolio

Even the basics of typography can get pretty complex pretty fast. Fortunately, you don’t need to know everything about it to establish your initial portfolio of fonts. These will be a selection of the fonts that you’ll use throughout your blog, whether to display bold titles and subtitles or to make your quotations stand out.

Choose bolder or more visible display fonts for areas that need to stand out, cursive fonts if you want to express poetic and artistic sentences, and keep fonts like Times New Roman or Arial reserved for an official and academic text. Above all, match the font styles to your brand and theme, and align your fonts with the context and scope of your blog.

2. Choose Readable Fonts

Always avoid font styles that are difficult to read. Blogs are often read for relaxation and informative purposes, and in both cases, you will want to avoid irritating your readers with fonts that can hardly be made out. Instead, use Serif fonts which have optical guidance that allow them to be perfectly suited for the print sector and can also make blogs more readable.

3. Selecting Styles and Sizes for a Specific Purpose

Titles and headings need a heavier weight when they have to emphasize a stronger message. For example, when writing about tattoos, you can search for a tattoo font that has a heavy, bold emphasis. Similarly, you might have to use bolder and/or larger or shallower fonts for certain snippets of text that are more or less important.

While blogging, keep these details in mind and choose the fonts and font hierarchies for your blog depending on the purpose your blog post might have. Depending on the diversity of your posts, you might want a wider selection, such as gothic and elegant fonts for posts with a retro feel and a more playful selection for a blog post that has a more humorous or lighthearted tone.

4. The Elegance of Display and Handwritten Fonts

Display fonts are larger, thicker, and more imposing. They are used when you want messages shown through quotes or images to stand out more than any other of the fonts you use. They can be combined quite beautifully with handwritten and cursive fonts that may be utilized in some of your titles, subtitles, or shorter paragraphs, to add character and personality to your blogs.

5. Create the Right Contrast

A blog that focuses on serious stories might use less of a contrast between fonts, focusing on drawing only minimal attention on the style and on maximizing visibility, readability, and focus. On the other hand, a lighthearted writing tone can be accompanied by a great diversity of upper and lowercase fonts combined with fancy as well as simple styles and a greater emphasis on decoration and appearance.

6. Consider Using Specialised Sites

There are many sites offering free fonts for you to choose from and one of our favorites is Font Bundles. Another specialized site is Design Bundles, which was built to cater for independent crafters and design companies alike to purchase top quality resources at low prices. It also offers an extensive design resources marketplace with Illustrations, Mockups, Resume Templates, Free Designs, Backgrounds, Characters, Presentation Templates, Free SVG’s, Textures, Infographics, Flyers, Free Mockups, SVG’s, Web Elements, Newsletter Templates, Free Icons, Images, Add ons, Magazine Templates, Free Templates, Icons, Business Cards, Free Backgrounds and Textures, Royalty free images, Logos, Objects, Packaging and Branding, Decorations, Cards, and Invites, Brochures and almost anything else you can think of!

7. Use Font Categories

There are 6 font categories you could choose from for your blog. When recognizing your theme, you will most likely choose two categories and stick to that. Keep it real simple. One font for headings and titles, one for the body copy. These are:

Serif fonts have serifs, little extenders, or “feet” sticking off the edge of each stroke. This font is almost always used in print and has a traditional feel.

Slab Serif fonts also have extenders, but they have thick, square-ending strokes. Many slab serif fonts were created by adding slab serifs to the ends of sans serif fonts. It’s traditional meets modern.

Sans (without) Serif fonts do not have the little feet or extenders. These are most common on the web and are classed as contemporary.

Monospaced font characters each take up the same amount of horizontal space. This font an old typewriter or terminal computer look. It is not advised for body copy on the web because the gaps that appear can cause weird readability issues. Monospaced fonts are more suited titles, subtitles or blockquotes, or for things like providing instructions.

Script or Handwritten fonts of course mimic cursive handwriting. They are intended for decorative use and can add a lot of personality to your design. They often give an elegant or casual feel.

Display fonts can belong to any category above, however they are either quite detailed or very thick and best displayed in larger font sizes. Many of these fonts are popular to display quotes or to put over images. Again, the best use is for titles, subtitles, or attention-grabbing text.

If you are new to fonts, my tip is to combine a serif font with a sans serif font.

Play with these ideas and see what level of contrast between serious and playful font combinations might be a better choice for the unique atmosphere you want your blog to create.